Have you ever noticed that the moon appears so much bigger when it’s on the horizon than when it’s up in the middle of the night sky? Guess what – it’s not! If you measure it at both positions it’s exactly the same size. I didn’t believe it so I checked and the moon doesn’t change size as the night progresses.

So why does it appear different? Well there are many theories but they all come down to one thing really – it’s a matter of perspective. The main consensus is that when the moon is on the horizon we view it in relation to other things such as buildings and trees – so it looks much bigger than the surrounding objects. But when the moon is at its zenith we have nothing much to compare it to, and as a result it appears much smaller.

In other words it’s all in the way you look at it.

Changing the way you look at something can often lead to whole new areas of innovation and discovery. We get so caught up in our own perspective that it’s often valuable to see things through the eyes and point of view of others.

So ask yourself how you can look at your project or problem from a different point of view? Can you put yourself in someone else’s shoes and see things from their perspective? Your client, your boss, your competitors, your child – anyone but you. Can you break the topic down and focus on the different elements. Can you look at it purely from a budget perspective, a delivery perspective, a sales or design perspective? What would happen if you ignore any of these and look at the problem without any budget constraints, for example? How would that change your perspective and your solution?

At Marketing Associates we have deep experience in looking at challenges in new ways. Put our “different perspective” to work for you.